2024 MSO Annual Conference

Branding the Midwestern Society of Orthodontists Annual Conference, where I created a wide range of promotional materials, including brochures, mailers, posters, and digital graphics. The goal was to develop a unified aesthetic that would resonate with a diverse audience of orthodontists, industry professionals, and conference attendees.

The design approach centered around leveraging the existing color palette to maintain brand consistency while using basic design elements to create a visual style. I focused heavily on typography, experimenting with typefaces that conveyed professionalism while remaining approachable and engaging. The layouts were designed to be visually stimulating yet easy to navigate, ensuring all information was accessible and the materials were user-friendly. The combination of bold, modern design elements with a clean, organized layout helped create an exciting atmosphere that set the tone for the event.