2025 MSO Annual Conference

This project is currently in development and builds on the established branding created for the 2024 conference. The goal is to maintain visual continuity while introducing fresh design elements that evolve and expand the existing identity.

While the core color palette and typography remain consistent to preserve brand recognition, new layout structures and graphic treatments are being explored to bring renewed energy and depth to the visual language. The design approach focuses on refining the user experience and creating versatile assets that feel like a natural extension of the original brand system.